How to get a higher conversion rate with email marketing

Over the last few years, digital marketing and email marketing have seen a significant increase in business-to-consumer communications. It has become businesses’ daily or weekly routine to provide their consumers with company updates, discount codes, freebies, etc.

But with nearly every company using email marketing and fighting for their consumer’s attention in their digital marketing strategies, it’s hard to be one of the ones your consumers click on instead of sending it straight to the trash.

This is where you need the help of an effective email marketing strategy that compels and incentivizes your consumers to engage with your content. Here are some ideas for how to get higher conversion rates with email marketing.

Email Design

Engaging visual content is more likely to reach a higher conversion. Images that relate to your email message, a new product launch, or a campaign are one of the simplest options for visual content.
Videos for information, reviews, or influencers connected to your product or services can also be a fantastic visual option for engaging content.
Using animations, whether they’re animated icons for statistics or short information pieces or gifs that will entertain, all of which can bring your emails to life, making them fun, engaging, insightful, and worth opening!

All about the subject line

When you know what your email is trying to achieve and have all of your imagery and content looking awesome, you need to think about the subject line. What can you put in that subject line that your subscribers will read and want to open that excellent email?
Whatever it is, ensure that it’s clear, to the point, and engaging. You could go down the witty route but make sure that it’s appropriate for your business and its consumers.

Incentives go a long way

Whether it’s a freebie, loyalty promotions, VIP treatment, limited time offers etc., incentives are great to increase your conversions. People love freebies or something that makes them feel special and valued somehow.

If you need help with your email marketing, connecting with your consumers, and making them feel valued, we can get you started. Dorset Tech can help you reach your business’s full potential with email marketing, whether to drive traffic to your website, connect directly to your customers, create a brand following, become a source of industry expertise, or all of the above. We can provide you with the tools and the know-how to do so. Give us a call or contact us through our form here to find out more.