73% of the UK population uses social media on the daily, so using social media to get your business be seen is the perfect tool for doing so. Especially if you are a small business or only just starting up your business. A key factor in using social media for your business is to create a connection with your audience / followers. If you’re authentic with your followers you will automatically build a trust...
Our team of tech heroes have a variety of superpowers at Dorset Tech. From wordsmiths that can create content for your website, social media, or blog posts, designers that can create bespoke branding, to tech heroes we're talking about today. Our tech heroes for computer and phone repairs. With so many things going up in price as of late, the last thing we need is our phones, iPads, or computers breaking. So why buy...
PPC (Pay-per-Click) is a form of advertising in that you only pay for the traffic or clicks that your advert generates. Google ads are one of the most popular pay-per-click advertising platforms, so what are the benefits of pay-per-click advertising for your business? Easy to create Whether you're creating the adverts yourself or have a web agency like us putting your ad campaigns together, they are relatively easy to create. Instant results Alongside organic marketing like writing...
On a daily basis, consumers see calls to action in many different formats; on websites, emails, social media advertising, etc. But why are they so important? No matter what you're using them for, calls to action are the final puzzle piece to any sales funnel, and we're going to give you a few reasons why you need them. The Sales Funnel Whether you want your customers to give you their contact information, make a limited-time...
Over the last few years, digital marketing and email marketing have seen a significant increase in business-to-consumer communications. It has become businesses' daily or weekly routine to provide their consumers with company updates, discount codes, freebies, etc. But with nearly every company using email marketing and fighting for their consumer's attention in their digital marketing strategies, it's hard to be one of the ones your consumers click on instead of sending it straight to...
Whether you're selling products or services, the user experience is vital to the success of your online leads and sales. Understanding and enhancing your site's user experience can increase your search rankings, leads, and revenue. So below are some tips as to how to improve your site's user experience. Content People want more than a product or service to purchase; they want a story/people to connect to and an experience. You can focus on your...
