Most companies now know they need to be on Facebook but don't necessarily know how Facebook works or how to make it work for their business. Since the Facebook ads platform launched, it's improved significantly. To the point where it's now one of the most powerful ways for businesses large and small to reach their target audiences for the products and services they provide. With advertising, you'll need strategies, and if you don't...
Blogging has been a consistent part of marketing over the last several years but has changed quite a bit in strategy. It is a critical element for any business, yet we still get the question, "why does my business need a blog?" Whether you have an online business, entrepreneurship, or a local business, you should still have a blog.And here are reasons why: Driving traffic to your website One of the most fundamental reasons why blogging...
eCommerce has hit an all-time high due to the Covid-19 pandemic. Due to lockdowns, travel bans and shop closures. Where physical shops have been hit financially, their online presence has boomed. The younger generation has been a driving force for online shopping. It holds many benefits; no waiting in queues at the checkout, shopping without leaving the house and having their purchases delivered to their door. But it's not just the younger generation...
We see so many businesses and clients that include links to their social media accounts that are outdated, have poor content or have accounts set up for every social media platform going and don't know where to start. The number of social media platforms is ever-changing, ever-evolving with new ones popping up often. Now, with so many platforms out there on the 'must-have' list, the question is, do you need to be on...
Father's Day is right around the corner, the day we celebrate the superheroes we call Dad, who work hard everyday to keep a roof over our heads, come to our rescue whenever they are called and tells lame dad jokes to keep smiles on our faces.They may not have 'Superhero' in their job title, but the role of 'Dad' is pretty close.So if you're running out of ideas as to what to get...
When it comes to branding a business, the first thing that comes to mind for most people is a logo. Branding is so much more than just a logo. It's the persona of your business, what it is, what it provides and the ways in which you get your business out there.It's a first impression that potential customers have with your business, and you know what they say about first impressions...
