The first question you should be asking yourself is, what do you want to get out of your social media platforms this year?Do you want to increase your brands' awareness? Achieve better engagement?Whatever your goals, your goals will define your social media marketing strategy and how much time you will need to dedicate to your social media campaigns. So let's go through some of the things you'll need to consider for your social...
Every new year, we make sure to clear out our desks of all the things we don’t need, we get ourselves and our desk space organised and ready to start a new year free of clutter. With every new year comes resolutions that we hope to accomplish, but what about your new year business goals? Is there anything you think ‘Right, this year our business is going to….’ Bring your visuals into 2022 Maybe it’s...
For every business, this year has been a tough one. Not only have we had lockdowns and restrictions from 2020 going into 2021, but we've also all had to change our ways of working and adapt to a new normal. We've all had to try and recover from financial hits and personal ones.Later in the year, it started looking up, and we were beginning to find a semblance of normality again with the...
With Christmas just around the corner, hopefully, by now, you'll have gotten your social media posts planned, created, and scheduled throughout the Christmas holiday. If not, you have a couple of days to get some sorted!Here are a few quick options you can pick from that can help boost your engagement on your social media channels over the next week or so. Update your profile images Add a little bit of Christmas spirit to your...
By now, your website and marketing materials should have all turned festive for the Christmas season. Visitor's love going onto websites and seeing businesses getting into the Christmas spirit. It boosts morale in the workplace and encourages customer engagement, and if you're an eCommerce site, it can encourage sales.If you're a bit late to the Christmas game and want to make some quick changes to your website or marketing materials, here are a...
Websites are an invaluable part of our marketing to bring in new leads and sales for your business. Two ways to increase the number of enquiries and sales online; increase visitors and increase conversion rates. Below are 5 ways to boost your website conversion rates to convert website visitors into customers. Landing Pages Homepages are designed to provide the visitor with an overview of who you are as a company and what you do. If...
