Pay-per-click advertising is an instant solution if you’re looking to drive more targeted traffic to your website, especially if you need to generate more leads or increase sales. A pay-per-click advert can be set to any budget you like, and you only pay when an individual actually clicks through to your website (hence why it’s called pay-per-click).
Unlike print advertising PPC can be measured, so you know exactly who is coming through to your website. It also gives you a good idea which keyword terms are most helpful to your website, which can then complement your organic traffic (SEO). It’s also helpful for finding out quickly if a product is working or not.
While pay-per-click advertising has its obvious benefits, if done incorrectly, it can be very costly to your business. That can because the wrong search terms have been used, it has been targeted to the wrong page, or the budget hasn’t been set correctly. That’s why it is important to have a PPC experts available to review your account and provide PPC marketing management in Dorset and nationwide.
Dorset Tech can help. We’ve been creating pay-per-click adverts for clients for a number of years now, and we know how to create a targeted advert that will reach the right people. We can advise whether Adwords or Facebook Advertising is best, and we’ll also report back on the metrics that we get from your PPC campaign.
