Lights, Camera, Call to Action
On a daily basis, consumers see calls to action in many different formats; on websites, emails, social media advertising, etc. But why are they so important? No matter what you’re using them for, calls to action are the final puzzle piece to any sales funnel, and we’re going to give you a few reasons why you need them.
The Sales Funnel
Whether you want your customers to give you their contact information, make a limited-time offer purchase, visit your blog, or a download a freebie, you will need to provoke them to take that next step on their buyer journey with a well-placed call to action. Your call to action can be anything from ‘get your freebie here’ or ‘don’t miss out, buy now’; whatever it may be, it needs to be enticing, highlighting the benefit of them clicking that call to action button and clear.
The rise and fall of your digital marketing
Without a call to action, you can’t expect any of your digital advertising to be successful. Digital advertising creates hype around your products or services and has a perfectly placed call to action to seal the deal. You need that final hook of a CTA to entice your customers to take the next step of the buying journey. Without it, your pay-per-click ads won’t have an end goal or a way for you to convey the intent of your advert. Make your CTA a focal point of your ad creative so that you won’t miss out on any opportunities to capture your audience’s attention.
Customers want and expect them
Calls to action are not only important for your business but also for your customers. Customers are now programmed to look for CTAs to tell them what to do next or why they should do what you want them to do next, and so now are a common element of adverts. Predictability from your business makes it reliable and trustworthy, and that’s good for you and your customers.
No matter the content, a call to action is the final cherry on the cake. Whether it’s to create a sense of urgency of gently focus your customer to the finishing line, you need that call to action. So whenever you create your next advert, make sure you let your CTA shine and results will follow. If you want to up your digital marketing game, get in touch with our team at Dorset Tech, the superheroes of all things design and marketing.