SEO is the practice of making your website rank higher in the search engines. Obviously, Google is normally the focus of SEO. SEO includes work both on-site and off-site.
What is On-site SEO?
On-site SEO includes having the right text, written in the right way, in the right place – it’s complicated, but that’s why most hire experts to do it. We carry out keyword research, including competitor analysis, then ensure that the content on your website reflects those keywords in the best way for search engines. This can include images, videos, headings, blog articles, categories, metadata, links, and so much more.
What is Off-Site SEO?
Off-page SEO is the practice of showing Google that your site is the authority by obtaining high value links from other high value sites. In the old days of SEO, this would be getting as many links as possible, but these day,s quality is almost always more effective than quantity! The Panda update from Google pushed a lot of sites with spam like link profiles down the ranks and promoted many with natural link profiles. Off page SEO can also include things such as social media, PR and as there’s a bit of cross-over.
