How to improve your sites user experience
Whether you’re selling products or services, the user experience is vital to the success of your online leads and sales. Understanding and enhancing your site’s user experience can increase your search rankings, leads, and revenue. So below are some tips as to how to improve your site’s user experience.
People want more than a product or service to purchase; they want a story/people to connect to and an experience. You can focus on your brand story and establish a trusted connection between your business and your customers by having an effective content strategy.
Engaging content can be done in any suitable format; blog posts, videos, even TikTok, if it’s relevant to your business or strategy. Content can establish your brand identity and let your potential customers know more about who you are, what you do, and why they should purchase from you and not a competitor. If they connect to your brand’s story or values, you’ll find them more likely to become your customer and potentially repeat customers.
When it comes to laying out your website and its content, you’ll need to answer your customers’ questions or provide the information they’re after pretty quickly in their website journey, but more importantly, in a clear, easy-to-find layout. Keep it simple, and don’t over clutter your homepage.
Making sure your website is mobile optimised, and the speed of your site is quick enough is the backbone of your site. If your pages and content don’t load fast enough, potential customers lose interest and go elsewhere. And with everybody having the convenience of searching for everything on their phones these days, your site is automatically a ‘no go’ if it’s not mobile optimised.
Our team at Dorset Tech can be the heroes you need to get your site’s user experience up to par. We can help you with a new website design, content creation, or SEO. We have years of experience behind us to know what your site is missing and how we can help you. All you need to do is get in touch with us.