How Facebook ads can help grow your business

Most companies now know they need to be on Facebook but don’t necessarily know how Facebook works or how to make it work for their business. Since the Facebook ads platform launched, it’s improved significantly. To the point where it’s now one of the most powerful ways for businesses large and small to reach their target audiences for the products and services they provide. With advertising, you’ll need strategies, and if you don’t already have some Facebook ad strategies, well, then you’ve come to the right place.

Over the years, Facebook has started to decrease the organic reach Facebook posts now get; this is partially to prioritise what users see in their news feeds and partly to increase the Facebook ad revenue.

With digital marketing the way it is today, Facebook ad strategies need to begin with the right goals and the right content designed to meet those goals. It’s not as simple as posting a piece of content on your page and hope people see it; you now have to make sure people see your content and take the actions you wish them to take.

It’s crucial to set business goals before you start any marketing. The most common goals below will help you make a start on growing your business with Facebook ads.

Drive traffic to your website

SEO helps with traffic generation on your website. However, it’s not the only option. Social media has evolved and has now become a significant player in gaining website traffic.
Using this strategy can help you to:

  • Send people to specific product or service pages on your website.
  • Grow a mailing list.
  • Join in on contests or giveaways.
  • Increase your bog readership.

Grow your page likes

It’s essential to grow your Facebook community as much as your real-life community, and the best way to target your audience is to use Facebook ads to promote your page.
When creating your Facebook ads for this goal:

  • Don’t forget a call to action.
  • Create compelling messages.
  • Choose/design an image that stands out in the newsfeed and catches the attention of your target audience.
  • When detailing the target audience you want to reach, be as specific as possible.
  • If you’re new to Facebook ads, start with a small budget, so you can see what works and what doesn’t.
  • Ensure to track your results as you can make changes as needed to achieve the goal you have set.

Boost your posts

Engagement is a vital part of successful Facebook marketing. The best way to get people engaging with your posts, likes, comments, shares is to promote your posts, so they appear in people’s newsfeeds.

If you already have a Facebook following, target your followers and their friends. You’ll find it’s better to build engagement with people who already like and follow you as a way of creating trust amongst new and potential followers of your brand.

Facebook ads are getting smarter; it’s a popular move for companies to achieve their marketing and sales goals. As the advertiser, you need to keep the connection between your brand and with your target audience so that when they decide to purchase a product or service, it’s with you and not a competitor.

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