The Importance of Social Media Marketing
Part of any business is the ability to reach out to customers old and potentially new- and as such Social Media Marketing has never been more important.
Done right, it can be the kingmaker between success and failure for you and your business. But Social Media Marketing is more than just putting things on social media- whether that’s Facebook, Twitter, Instagram or other services such as Youtube or Pinterest.
Just in the UK alone, 45% of the UK Population use Facebook daily (just under 30 million people) and 13.7 million people in the UK also use Twitter.
Gone are the days where spreading the message about you and what you do were confined to an expensive advert in the newspaper or the TV/Radio. Indeed, with the rise of Social Media, the ability of these platforms to proliferate their audience has diminished somewhat. For example, newspaper circulations are down with the publishers relying on a Social Media first strategy.
It also cost a lot of time and money to do this- but with Social Media Marketing being the way forward, you can reach potentially bigger and better targeted audiences for cheaper.
Benefits of Social Media Marketing
You know as well as we do that the most important part of a business is connecting with customers. That could be answering customer enquiries to telling them about your latest products or services. With Social Media Marketing, what often could prove costly or inefficient time wise can now be done in an instant.
Once more, with Social Media Marketing you are in control of your brand and the possibilities are limitless. You’re not just confined to the platform you were using or having to pay extra for the privilege of colour photos in a newspaper advert. On Social Media you can use videos, photos or the good old spoken word.
You can link your Social Media platform to a website- it can be the gateway to increased visits to your website- from which you can become a source of industry expertise.
Social Media Marketing is also a powerful tool in which to learn more about your customers and what makes them tick. What do they like? What do they dislike? Who are your customers?
In the past, you’d never truly know who became your customer from something you put in the newspaper or on a TV advert unless the customer told you that information. But with Social Media Marketing, the information is easily accessible. That’s because when a person uses social media, they offer up information about themselves.
Everything from where they’re from, their date of birth to the football team they support. It’s all available. Another benefit of this is with Social Media Marketing, you can target who you want to communicate with- so if your product is aimed at 25-34 year old females living in Glasgow, it can be set as such.
Why Choose Dorset Tech
Here at Dorset Tech, we know how important the customer experience is. After all, we’ve spent years building up important customer relationships ourselves via social media. Unlike some who will tell you otherwise, we know there isn’t a one size fits all solution. So, instead we’ll take the time to understand you and your business and transform your objectives into an effective and cost-efficient social media campaign tailored precisely to your needs.
Everything from identifying the right social media networks to creating the Social Media Marketing strategy to match your goals. It’s not just about pushing products and services- it could be investing time into sharing relevant third-party content or responding to customer enquiries on your behalf.
The end result? A more rounded and rewarding customer experience as well as increased success and reach for you and your business.