Planning your social media marketing strategy for 2022?
The first question you should be asking yourself is, what do you want to get out of your social media platforms this year?
Do you want to increase your brands’ awareness? Achieve better engagement?
Whatever your goals, your goals will define your social media marketing strategy and how much time you will need to dedicate to your social media campaigns. So let’s go through some of the things you’ll need to consider for your social media marketing strategy.
Increasing your brand awareness
Increasing brand awareness means getting your name out there. When you’re trying to raise your brand awareness, focus on the content that emphasises your brand and its values rather than hounding your audience with promotional content. If they don’t know or trust your brand, your promotional content will get you nowhere.
Generating Leads and Sales
Make it easier for yourself by integrating your product catalogue on your social media profiles. Not only will this increase your chances of sales by having your product catalogue out in the world on different platforms, but it will also be beneficial for your customers who prefer shopping through social media platforms rather than websites. By advertising your new products and promotions, you’re increasing your leads and sales, but don’t forget your existing customers either! Maybe have an exclusive deal for your current customers via email marketing.
Traffic to your website
When getting traffic to your website, you will need to keep an eye on your promotional posts for their conversion rates, the number of URL clicks and your bounce rate. By keeping an eye on these, you will see how successful your promotional posts are and where they may need improvement.
An excellent social media marketing strategy hinges on good quality content. Fail to produce quality content, and your strategy will be irrelevant. If you need some help with your social media strategy for 2022 or creating your content to best increase your chances of engagement, get in touch with our team, who would be pleased to help you succeed.