4 Reasons to Use Illustrations on your Website

Do you have a hard time finding the perfect photos for your Website? The solution might be a simple one: Illustrations. Our 4 reasons to use illustrations on your Website will be able to show you how and when to use them.

Before we build a new website, we need to know what visual style you want to use. Do the practical and realistic photographs fit your brand? Maybe a more creative route using illustrations instead might help?

Illustrations can come in many different styles, so you will need to keep this in mind and possibly look at some examples online that you like and think could work well for your brand. Illustrations can set the tone and create an atmosphere that can be used throughout your Website, social media channels, and premises.

So, let’s explore our reasons for using illustrations on your Website.

When your brand has a unique look that requires a unique approach

Every brand has its own personality, look and style. It hard for customers to differentiate between similar brands that offer similar solutions. So, you need something that sets you apart from the rest.

If your competitors’ websites are photography led, and you think your brand could fit well with illustrations to feel different and unique to your customers, why not give it a go?

You could also mix the two; you could blend illustrations with photos for a brand that’s edgy, imaginative, and whimsical, shaking up traditional elements of design to create something different.

When photographs can’t full capture a complicated subject

Sometimes it can be a bit of a struggle to find the right photograph to reflect your company or brand; who you are, what you do, illustration maybe your best option.

It may be that the subject was too difficult to capture in a photograph, but to get the right image, the way you want it to look for your Website, illustration might be the way to go. Sometimes an illustration to represent your company/brand, explaining what you do, can be a much more powerful image than a photograph.

When you have an exciting story or work to share

Some design agencies and web developers use photos of themselves and their teams on their Websites; others use illustrations. It’s a different way to flex their creative muscles and sets themselves apart from other agencies.

When your brand’s target audience is children (or their parents)

A no-brainer use for illustrations on the web is using illustrations for websites that cater to children and their parents. With how comfortable children are with cartoons and games, an illustrative style is more relatable when reaching this target audience.
Illustrations also make things easier for children to understand, as they can be a universal language. You don’t need to know English, Spanish, French or Japanese to understand a website or the company it represents when illustrations tell the story.

So, will you use illustrations on your website?

To make your website stand out from the crowd, an illustrated website would be a fabulous style to experiment with. Dorset Tech has designers that can help your brand enter the world of creativity and produce something unique. Get in touch with us and see how we can help you bring your ideas to life.

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