Growing Your Email Marketing Database
Email marketing is the ultimate multi-tasker from the value provider, the deal revealer, the relationship builder, the sales closer, the news sharer to the brand ambassador.
It can be the best way to stay in touch with your customers and keep them ready to click, share and buy.
To stay in your customer’s minds, and getting your subscribers to follow your social media channels, the higher amount of subscribers you have the better your chances.
Here are a few tips you can use to grow your email database the inbound way and without being a nuisance!
First things first, you need to create a landing page that communicates the unique selling point of your emails. Can your subscribers look forward to weekly newsletters with tips and tricks into your industry?
Do you send regular emails regarding discount offers? Will your subscribers receive exclusive deals? The question you need to answer is ‘why should I give you my details’?
To increase the chances of your landing page converting, choose as few fields as possible for your subscribers to fill out. The name and email address should suffice.
The questions your subscribers need answering on your landing page are:
- What value do I get?
- What type of content can I expect?
- What makes your emails different to others?
- How often will I receive the emails?
- What details do I need to give?
Giving away Freebies Your Customers Want, Need and Appreciate
One thing you can’t expect is for your subscribers to submit their details to you without being offered something of value to them in return. It’s one of the best ways to generate new subscribers and increase your lead generation numbers. However, you can’t just give any old freebie; it needs to matter to your target audience. You will need to research your industry, your target audiences’ problems and see if you can offer a solution.
An engaging Online Competition With a Priceless Prize
Another fun way to entice your audience to give their email details is to create and run an engaging online competition that appeals to your audience’s competitiveness. Create and run your contests on your social media channels that require entrants to submit their email details to win.
To catch the attention of your website visitors, you could set up a newsletter sign-up form to pop up when your visitor gets halfway down your webpage, for example.Try and keep it subtle, small, and light on content. And make sure that it’s easy to exit from both desktop and mobile devices. Only place the pop up in relevant places on your website – maybe your blog page would be a good place to start?
Calls to Action
Sometimes all your website visitors need is a little nudge and a reminder about your fabulous newsletter, giveaway, or webinar to act and sign up. However, make sure that nudge is relevant, for example, on the bottom of your blog posts or your about page. If it’s appropriate to the user journey on your website, you can have calls to action in multiple places.