Building trust and authority with content
To run a successful business is almost impossible without building trust and authority in your niche or industry. You can take actionable steps to develop and nurture your brand’s trustworthy image among your target audience.
Provide Answers to Problems
One way to build brand authority with content is to think about your content from your audience’s point of view. By asking yourself, “What do my customers want to know?” It would be best to direct your content marketing strategy based on the most relevant questions in your industry and provide valuable answers.
Showcase Your Expertise
Make use of your in-house expertise. You don’t have to be a big giant brand to have your audiences trust, show them what you know and you’ll be sure to gain some traction.
Case studies, although useful can be tricky to decide what type of data or how much data to include. Many business owners and marketers feel like they don’t have enough information to make a worthwhile resource. However, a case study doesn’t have to have a decade’s worth of results or knowledge for it to be valuable. Short term results can be just as impactful.
If you’re planning on using case studies for your website, make sure you have permission to share the data you use and also give credit where it’s due.
Use Various Formats
Content marketing can be created in many different formats, to help build trust and authority. It’s human nature to trust something when there’s a face associated with the message. And this is why a lot of companies do a lot with video content.
Stick To Your Brand Values
People trust and believe in honesty and transparency. Your content can help you communicate your commitment to your brands’ values. This helps amplify the trust built with your customers or clients and will more likely be repeat customers.