Is My Business Ideal For A Website & Online Presence?
For some businesses having bricks and mortar premises has always been enough and coped plenty with the business requirements. This is more so for businesses that only supply a local service around a certain area. For many companies not having an online presence or website has never been an issue, with word of mouth and local press or radio advertising always providing plenty of enquiries and customers.
The question is are all businesses suitable working models for a website? This all depends on your approach to business and the products and service you provide and in what area. If we were pushed to answer then we would say all businesses can benefit from having a website to work alongside traditional advertising methods. People love to browse at their leisure and more and more people will research online before making a purchase. A good example is say a fridge or TV, people will read reviews online then perhaps go check out the item in person at their local store.
Truth be told there’s not many industries we can think of that wouldn’t benefit from a website. Even if you only provide a local service it’s still worthwhile having an online presence. Chances are your competitors will so that reason alone is enough to warrant making the transition. A takeaway for example, even if you aren’t on the big takeaway order websites you might still want to display your menu online so people can see what to order. This saves times also when they call to order as they know what you offer.
Providing an opportunity for people to view when you open, what services you offer and your prices as well as any other relevant information will always encourage new business. If you rely on people coming into your premises, then a website will always be beneficial and could be the difference between someone browsing and someone looking to purchase. Even if you only provide your products or services to your local area there could be people who are seeking what you offer who are visiting your area and might be researching beforehand. This could be the case for restaurants, hotels, leisure facilities and local florists. Many people ordering flowers for family or loved ones will search for florists in that area rather then just florists in general.
Having a website does not mean you suddenly have to change how you work or your business model.
It can just be an extension of what you provide, a portal to valuable information that will help your potential new customer make an informed decision. Even if you are a retailer you don’t have to start selling your goods online if you have a new website. Many retailers just list what they have and keep this updated but the actual transaction is done on the premises. Car sales for example and dealers work this way.
A website will not mean you have to change how you work, you won’t have to man the website or commit to many hours keeping it updated, especially if you use our simple platforms which make it easy to manage with simple admin sections. You would only need to react when someone makes an enquiry or sends an email. So until then you can let the website run in the background as you get on with the daily tasks of running your business.
Here at Dorset Tech we can create bespoke websites that will perform any action you require and run alongside your day to day business, enhancing the service you provide whilst not requiring much attention to keep updated. Infact we can also help with this too and we can provide fresh new content as and when required as well.
Speak to the team and we will give you a free no obligation quote as well as answer any questions you may have. If you’re thinking of having a new website built for your business then we can help you decide the best course of action and what will work for your business.