Using social media for your business

73% of the UK population uses social media on the daily, so using social media to get your business be seen is the perfect tool for doing so. Especially if you are a small business or only just starting up your business.

A key factor in using social media for your business is to create a connection with your audience / followers. If you’re authentic with your followers you will automatically build a trust with them.

People look to brands for insights, solutions and information. Whatever industry your business is in, social media allows the business to have many opportunities. With insightful, exciting and engaging content you can’t go wrong.

If you’re using social media to grow your business, social media posts and ads can help drive traffic to your website. Sharing your content from your website or blogs to your social media accounts is a fantastic way of drawing new people in and is a great way to get readers and new followers, it is also a great way of starting a conversation!

Taking part in social chats, whether that be answering the live chat, fixing a problem for a customer or just simply joining in with the conversation, being active in getting back to your audience builds trust for you and your brand. It also increases your availability to get seen by new people and shows you know what you’re on about.

If you’re looking into expanding your existing following, then partnering up with social media influencers is a great way to do so, by all means it needs to be relevant to your products and your business itself. Getting recommendations from friends, family or even colleagues is a good way to go but if you are looking for a wider audience then a social media influencer might be the right way to go, as them having a large following can bring their attention and followers over to your brand.

If you are looking to boost your social media marketing goals, then you are in the right place! Dorset Tech can help you connect and engage with your customers through your social media accounts. We have three marketing packages on our website – the link for them is here Every package comes with over 25% off on all our other services we do, too!

What are you waiting for? Lets get you hitting your social media goals today!  . Whatever your goal may be, we can help.

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