7 Reasons Why A Logo Is Important

7 Reasons Why A Logo Is Important

When starting a business the logo is just important as the name of your business. You may be thinking, but why is a logo important and what are the benefits to them? Well firstly it grabs attention, it makes a strong first impression, is the foundation of your brand identity, it is something people remember, separates you from the competition, and so much more…

We will be talking about all these points in this blog below.

1. It Grabs Attention:

The logo is one thing people notice first about a business and a brand. Having a strong, memorable logo will grab people’s attention and will help your business stick in people’s minds. This will help your business achieve longevity. The more eye-catching and memorable your logo is, the more you stand out from your competition.

2. It Makes A Strong First Impression:

You have one chance to get this right, your brand logo is a company’s first introduction to consumers and the overall market. If it is designed quite well, it can pique the interest of the public and invite them to learn more about the company and its offerings: if not, you have just alienated a potential customer base and basically tanked your own business with a bad logo design.

3. It’s The Foundation Of Your Brand Identity:

Successful branding is about telling a story that will influence customers’ emotions plain and simple. With it being quite true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built along with its architecture.

Colors, tones, fonts- all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

All these elements will later translate from your logo onto all of your branding materials, letterheads, business cards, landing pages and so on.

4. It’s Memorable:

Your logo leads your audience to your company, it is that simple.

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does- and, more importantly how the logo makes them feel.

Because having a good logo is a visual element and an aesthetically pleasing element, it triggers positive recall about your brand that the name of your company on its own might not be able to attain.

5. Brand Loyalty:

As your brand grows in the market and on your customers, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you are a trustworthy and accessible.

Think about it: When you’re out shopping for workout gear and suddenly spot shorts with the Adidas logo, you’re instantly ready to buy. Why is that? Because with Adidas you know you’re in safe hands and Adidas is a very well known brand you can trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow.

6. Helps Your Marketing:

A logo plays a huge part in promoting your company. Brands make themselves visible by displaying their logos in different ways. Think about it, if you instead of logos just saw the name of the companies that owned the brands, How many could you recognize on a billboard without the logo?

Most of the time, space is given to promote company products is limited and you need to use it as well as possible. For example, a banner on a website can’t contain a full company description of ethics and brand beliefs. Instead, the use of the logo will tell the user who owns the product and where it can be found.

7. Your Audience Expects It:

Your logo is the first thing your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.


So, there you have it! There are the 7 reasons to why logos are important.


Some business owners don’t have any idea where to start when it comes down to logos and how to design them and what looks best, etc. There are many different ways to go about logo design and it can be quite overwhelming with knowing what to do or where to start.

This is where we come in.  Our logo design prices are affordable, and our designers know their stuff! We can create the perfect logo design for you and your business. If you would like to learn more, take a look at our logo design page or drop us an email and see how we can be of service to you.









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