SEO vs PPC
There are many ways that you can grow your business online but the two that are most effective and that provide the greatest ROI are SEO (Search Engine Optimisation) and PPC (Pay Per Click). Both are just as effective as the other and which one you need depends largely on your business, your website, your industry and sometimes even the effectiveness of your web designer and web developer.
Many top Dorset web design professionals are often asked, ‘Which is better: SEO or PPC?’ While not an easy question to answer, we are going to explain the differences between the two and share some benefits that each one offers so you can come to your own conclusion and see which one meets the needs of your business best.
SEO vs PPC
The two main differences between SEO and PPC is that with SEO, organic traffic is free, while organic traffic with a PPC campaign costs money for each click. But that doesn’t mean to say that one is better, only that they are different. In fact, a good WordPress Developer will use both SEO and PPC together to create a strategic online campaign that can grow your business much more effectively and efficiently.
Pros Of SEO
Visibility- SEO offers excellent visibility in the search engines and uses targeted keywords to get your business seen by potential customers.
Branding- SEO makes branding of your business much easier and can even target your specific search terms to your local area. That means that more people will see your brand locally and associate it with an authoritative voice in your industry.
Credibility- when potential customers see your business on the first page of the search results, there is a perceived credibility and trust that comes with it.
Website Traffic- SEO provides an increase in website traffic which means more opportunities to drive awareness of your brand and make a sale.
Cost- SEO is not completely free but it is more cost effective than other forms of digital marketing.
Sustainability- SEO offers sustainability that most other paid search marketing techniques can’t match.
Pros Of PPC
Position On The Page- PPC gives you a guaranteed position on the search engine and your ad is usually seen before any other results.
Visual Product Ads- PPC lets you place visual product ads (PLAs) that give the user an idea of what they are clicking on.
Budget- PPC offers better control of your marketing budget because you know exactly how much you are spending per click and you can adjust that amount as needed.
Targeting- PPC gives you a targeted method of reaching potential customers based on search keywords, time of day, day of the week, geography, language, device and audiences.
Contact Dorset Tech
To learn more about the difference between SEO and PPC and how each one can benefit your business, contact Dorset Tech and let a website professional assist you and answer any questions you might have.
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