What Your On-page SEO Should Include
In this blog post, we’ll take a deep dive into the components of on-page SEO, focusing on how to optimise the most crucial pages of your website. We’ll explore best practices, key elements, and effective strategies to ensure each important page is fully optimised to attract and engage your target audience while boosting your site’s visibility in search engine results. This blog contains checklists on each step to ensure you know exactly what to look out for.
Contents Section
What is On-Page SEO?
On-page SEO is the act of optimising individual web pages to improve their search engine rankings and attract more relevant traffic. This includes optimising content, HTML source code, and other on-page elements like title tags, meta descriptions, headers, and images.
Homepage Checklist:
- Meta Data
- Keyword In Title Meta Tag
- Keyword In Meta Description
- H1 Tag:
- Keyword in H1 tag
- Is The H1 tag relevant to the page?
- CTA
- Does your homepage banner have a CTA
- Does it tell them what to do?
- Do they know what it’s about
- Services Section
- Does your homepage have a services section
- does your services section tell your viewer what you do?
- Does it have descriptional links to your services?
- About Section:
- Does your about section tell your audience why you do what you do?
- CTA to the About page
- CTA section
- A Call to action section on your page
- Portfolio Section/Testimonials
- do you have social proof on your page?
- Blog Section/News section
- Do you have an array of news that’s related to your company or industry?
- Final CTA
- Do you have a contact us section
Services Page Checklist:
- Meta Data
- Keyword In Title Meta Tag
- Keyword In Meta Description
- H1 Tag:
- Keyword in H1 tag
- Is The H1 tag relevant to the page?
- Services Section:
- Does this show all your services
- Does it have links to individual service pages
- Does it include prices of services
- Does it have a contact us CTA
Landing Page Checklist:
- Meta Data
- Keyword In Title Meta Tag
- Keyword In Meta Description
- H1 Tag:
- Keyword in H1 tag
- Is The H1 tag relevant to the page?
- Landing Page Content:
- Does the content match the search intent of the keyword
- do you have a CTA
- Is the content relevant to the keyword, does it answer the person’s questions?
Blog Checklist:
- Meta Data
- Keyword In Title Meta Tag
- Keyword In Meta Description
- H1 Tag:
- Keyword in H1 tag
- Is The H1 tag relevant to the blog?
- Blog Content
- Do you have images?
- Do you have a CTA link?
- Is the content relevant to the keyword
- will the user get anything from your blog?
To sum up, while many factors contribute to effective page optimisation, this blog has equipped you with the fundamental knowledge to optimise your pages independently.
