The Interconnectedness of Marketing

In this blog, we’ll take a dive into the world of marketing how important everything is and how everything works together and relies on one another to get the job done. From your website too the yin and yang of marketing, this blog is designed to help you understand the importance and the roles each marketing strategy plays.

Contents:

The Interconnectedness of Marketing
The Role of A Website
The Role of Email Marketing
The Role of Social Media
The Role of SEO
The Role of Content Marketing
The Role of Video Marketing
Inbound and Outbound

The Interconnectedness of Marketing:

When people talk about marketing they often see it as individual systems that do their roles separately but while each marketing strategy works on a certain aspect and audience they all work together.

The Role Your Website Plays:

Your website is one of the most important assets in your marketing. Your website is your main medium for customer communication, whether it’s for company information, selling packages, getting them to sign up on an email list, or a blog.

The Role Your Email Marketing Plays:

Your email marketing plays an authoritative role and is great when providing customers with information. Your email marketing is fueled by your website, and things are added to your website to promote your email marketing.

The Role Your Social Media Plays:

Social Media is the humanisation part of your company fueled by the content and messages you place on your website you leverage your social media followers to lead them to your site for offers, information and more.

The Role Your SEO Plays:

SEO is your search engine warrior by ensuring that your site can be seen in the search results it leverages your website content points people in the right direction and answers their questions.

The Role Your Content Marketing Plays:

Content Marketing is by far the one that has something in common with everyone here. Content not only fuels your website and SEO efforts but also your social media and email marketing. Content is the one media that allows you to showcase and express just how amazing your company is.

Inbound & Outbound:

As well as all of these we hear of inbound marketing and outbound marketing quite often but what roles do these play in your overall strategy? Inbound attracts by simply being there, these include things like blog writing, SEO, and social media posts. On the other hand, outbound is your effort to get people’s attention actively whether it be through cold emails or FB group marketing.

The beauty of marketing is that no matter what you want to learn you will always end up learning a bit about another. Marketing is so closely knit inside of the business that they all work seemingly to deliver the messages together, each one relying on the other. Marketing isn’t the only thing that works together, In fact, in most companies the marketing and branding side of the business are the same, every part of the business assists another part of the business.