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2019 guide to seo

An Idiot’s Guide To Search Engine Optimisation

A term that you might have heard quite often if you have a business website is SEO. SEO, or search engine optimisation, is a simple term that can be difficult to understand and even more challenging to apply in the digital world. Many small business owners have tried to run their own SEO campaigns without very good results. This is where a Dorset SEO expert comes in. But before we get to that, let’s take a closer look at what SEO is and how it can benefit you.

What Is SEO?

SEO, or search engine optimisation, is what helps your business rank higher in the search engines. Studies show that 90% of online shoppers choose a business from the first page of the search results. This means that your business needs to be in the top 10 and that is where SEO comes in. If your business isn’t ranking on the first page, chances are, your marketing campaign won’t result in any additional sales.

If you are looking for ways to improve your search engine rankings, or you are unclear as to just what SEO is and what it can do for your website, contact a Dorset SEO agency and have them create an SEO campaign that is effective at ranking your business higher in the search engine results.

Why Does Your Business Need SEO?

More consumers shopping online- today, there are more consumers shopping online than ever before and they rely on the search engines to provide them with the search results they are looking for. By using search engine optimisation as an effective marketing tool, you can reach more online shoppers with a lot less effort.

SEO Is Cost-Effective- when compared to other online marketing strategies, SEO is more cost effective. Many online marketing campaigns can be expensive and there is no guarantee that you will see results. Search engine optimisation is an affordable solution that can help you focus on targeting your customer base more effectively.

SEO Or PPC?

Which is better for your business? SEO or PPC? For many business owners, this can be a challenging question and one that should be answered by a Dorset SEO professional. Both are very effective methods of increasing sales and growing your brand, but knowing when to use them is what will help you achieve success.

Contact Dorset Tech

To learn more about SEO and how it can benefit your business, contact Dorset Tech and let a website professional assist you and answer any questions you might have.

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Chris Ryu "Chameleon"

Chris has been a developer for over 15 years. His unique experience crosses over into Marketing and he is well known in the Dorset Web community for his transparency. He founded the Dorset Science & Technology Centre in 2017, providing a home to the STEM subjects in rural Dorset.

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