SBS Reviews: FirstTMaster – Martin Mullen

Welcome to SBS Reviews – the new weekly series where we highlight the products and services of fellow winners of the Theo Paphitis SBS Awards. This week it’s the turn of FirstTMaster and their social media influencer service.

About SBS

SBS is a competition that Dragon’s Den legend Theo Paphitis hosts every Sunday where business owners have to Tweet him their sales pitch in just one tweet. Martin Mullen and his Twitter focused business was selected by Theo in 2017 and he is easily one of the most active members of the SBS family!

About the company

FirstTMaster was set-up by Martin to help small businesses and bloggers to grow their Twitter following quickly and with little effort. Martin offers complete management of your Twitter account for just over £6,000 a year and weekly packages for those looking to dip their toe in.

For the budget conscious, he also has a great value starter package where he will do 4 tweets about your business every day for a year, for just £5 a week! I know right!

Website / Ordering process

As a web agency, of course we have to start the review on the website and thank Odin we finally get to review a site that isn’t built on Wix! So points for building the site on WordPress and having the great Yoast SEO plugin set-up. Personally I’d like to see more content on the site, perhaps examples of his work, info about his SBS award, news and testimonials.

The site is mobile friendly, but could do with some design TLC, particularly around the menu.

The Service

I purchased the 4 posts a day package and Martin has been religiously posting. What’s great about even his starter package is that he’s not blindly posting the same thing for you daily. He researches the best hashtags and hours for your business and posts when people are active on them. While we haven’t seen much traffic to our website from the posts, we have definitely seen new followers.

What I love most is the mental impact. Having a constant stream of mentions causes you to check Twitter and often gives you the kick up the butt you need to do a Tweet. It’s great waking up to an earlybiz tweet for instance.

How to order

To try the #FirstTMaster service these for yourself head on over to

Send your products

Want us to feature your products or services for free? Full details are at

To enter SBS, tweet your business to Theo Paphitis between 5 and 7:30pm on Sunday with the SBS Hashtag. See you next week!

Chris Ryu "Chameleon"

Chris has been a developer for over 15 years. Known for his unique experience crosses over many fields.

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