Content marketing can be time-consuming and theirs one problem that haunts all content marketers it's commonly known as writer's block. Writer's block is a phenomenon where a content writer or marker seems to run out of Ideas and is unable to come up with anything else to write about and it can cause problems not just for you personally but the business(es) that you're doing marketing for. In this blog, we'll discuss repurposing and how your already existing content can fuel your new marketing efforts.
Repurposing is the act of using one piece of content for a different platform that it wasn't originally used on, an example of this would be writing a blog and then creating a video.
Repurposing brings many different types of benefits however, the main one is giving your audience another way to consume your content. Everyone likes to consume content in a different way some like videos and others like small infographics, repurposing your content gives your audience a choice as to how they enjoy your content.
Blog posts are one of the most common types of content that you'll see get repurposed. This is mainly due to the larger amount of information that a blog can contain therefore making it easy to pick certain things to create into another form of content.
Blogs get Repurposed as:
Landing pages are a great way to boost yourself in the search engine results page and often involve targeting certain keywords to bring people in. Landing pages can also be used to host special offers for special events or marketing campaigns.
Landing Pages Get Repurposed As:
Service-based content is the pages that give all the information regarding what your company offers, from services to products. These pages often have transactional or commercial intent behind them and therefore get repurposed to try and sell more.
Service-Based Content Gets Repurposed As:
Video-based content is great for engaging with your audiences and giving them a more engaging form of content rather then blog.
Videos Get Repurposed As:
Portfolio content is great for showcasing not just your work but also your customers. It's one of the many pieces of social proof that boosts your brand's credibility.
Portfolio Content Gets Repurposed As:
If you ask a wide range of people a lot of them will say that blog posts are the best things to repurpose, and while they do hold lots of information making it easy to pickpocket the information to repurpose. In our opinion, the best type of content to repurpose is the one that matches your current goals. If you're current goals is to increase your interaction with your customer-base then repurposing your portfolio work - think featured customers - will grant the best results for your goals. If you're content goals is to make more engaging content then repurposing your blogs into infographics and videos will grant the best results.
Every time you have to refresh your content marketing goals you should always aim to highlight the types of content that you want to focus on, however, this doesn't mean disregarding the other types as every prospect will be at a different stage inside the buyer's journey.
Repurposing your content can bring a wide range of benefits and opens up opportunities to expand your brands knowledge base and content reach. By repurposing your content on other platforms you not only expand the reach of your brand but also the content itself.
So stay tuned, stay super, and I'll see you in the next one!
