Boosting Your Website Conversion Rate
Websites are an invaluable part of our marketing to bring in new leads and sales for your business. Two ways to increase the number of enquiries and sales online; increase visitors and increase conversion rates. Below are 5 ways to boost your website conversion rates to convert website visitors into customers.
Homepages are designed to provide the visitor with an overview of who you are as a company and what you do. If you’ve met a client at an event or has been referred to you by a colleague and wants to find out more about you, sending them to your homepage to get an overview of who you are as a business is a perfect option.
When a visitor on your site is looking for something in particular, the best result will offer content in line with the visitors’ search query. The perfect way to do this is to create landing pages that are optimized for your specific products or services. Using landing pages reduces the number of clicks required before conversion, reducing the opportunity to lose customers along the way.
Website load speed is a common reason for poor conversion rates. If visitors land on your website without engaging, this is known as a bounce rate. If they bounce from your site, Google will pick up on this pattern of user behaviour and will start to move your website down the rankings in search engines, and bring websites higher up that get the most engagement.
Improving load time speeds can help you climb the rankings of search engines and improve conversion rates.
Reassure your Visitors
Whether you’re a B2B or B2C business, not every visitor will know much about who you are or what you do. For this reason, building trust with your customers is essential. Adding reassuring elements such as product guarantees, testimonials, reviews, and case studies will reassure your website visitors and will give them the confidence to make an enquiry or a purchase.
Calls to Action
Calls to action are vital for securing those enquiries from potential customers. Calls to action come in many formats but work best when easily visible and draw attention when your website visitor is scrolling through your landing page.
Ask yourself this, how easy are your contact details to locate and use on your website? For mobile users having a click to call or click to email button are helpful. Ask your friends, family, and colleagues to view and navigate through your website and provide some honest feedback to help improve your site’s user journey. The easier you are to contact, the more enquiries you will receive.