What’s the purpose of a logo, and why do they matter?
The primary role of a logo is to identify. Identification is what matters.
With so many trends that come and go, what we perceive a logo to be might even drastically change with time. Still, the most critical goal of a logo will always remain to identify the person, product, business or service you’re branding.
A tip for when you’re looking to get a logo designed, take a look at your competitors. Find out what colour schemes, symbols, and typeface they use, see where your business or service fits in and how you can make it different.
So why do logos matter?
When picturing a business in your mind, you automatically see their logo… the golden arches of McDonald’s, for example. When you see a logo like that, you automatically associate it with your memories, experiences, and interactions with the brand.
Establishing instant brand recognition is one of the powers of a logo. A well-designed logo will be memorable to those that see it, use your service, and recommend it to others.
Simply looking at a logo, like it or not, people will immediately judge and perceive a business, product, or service in a certain way. We avoid it if we think a company looks too expensive, too corporate, or too fun for what we’re after. Likewise, if we like what we see and the type of company, product, or service is what we’re looking for, we actively engage with that brand and purchase their products or services.
This is why your logo must reflect your business correctly.
A company has one chance to make a first impression and attract the right audience. If the logo design fails to impress that audience, they will go elsewhere.
Some business owners go down the DIY route for their logo or use their good friend who’s a ‘designer’, not understanding how damaging a poor logo design could be for them when the first impression is the most crucial.
So this is where we come in. Our logo design prices are affordable, and our designers know their stuff! We can create the perfect logo design for you and your business. If you would like to learn more, take a look at our logo design page or drop us an email and see how we can be of service to you.