Marketing isn't just a buzzword or a couple of strategies it's an entire world full of communication and creation, both with customers and non-customers. Marketing is not what it used to be, it's grown into something much more than just seeing something it's become a tapestry of connection. In this blog, we will take a dip into how marketing works together to create a "web" of connections all over the internet.
"Each marketing strategy adds to the other one, eventually creating a beautiful tapestry of eternal connection"
In the world of marketing, there are many different strategies from outbound to inbound and that can all get a bit confusing at times. So in this section, we are going to break them down and tell you all about each one.
Search Engine Optimisation or SEO for short, is an inbound marketing method that's all about optimising your content and web pages to appear higher in the search engine results page. SEO is an organic marketing method and it's results tend to be long-lasting.
Pay-Per-Click Advertising or PPC for short, is another inbound marketing method that's all about creating an paid advert that appears when people search for your designated keyword. PPC is a non-organic marketing method and it's results are often quick and timely.
Content marketing is the act of using your website to create content that aligns with your customer intent and pain points. This marketing method is an inbound marketing strategy and is often seen as part of SEO.
Social Media Management or SMM for Short, is another inbound marketing method in which you use social media to promote your brand, services/products or messages via posts. Posts can be image-based, video, or text and SMM is seen as an organic marketing method.
Email marketing is both outbound and inbound depending on how you use it. This is often used to inform customers of offers or content (inbound) and to try and convert people on a mailing list to become a paying customer (Outbound).
Each one of the above marketing strategies that we have just mentioned works together to create a beautiful tapestry of connection. The content fuels the rest of the marketing efforts while the others all work to bring feedback, and more information all while social media promotes the brand and content in the social channels, while SEO and PPC promote the brand and content on the web. The world of marketing is vast but intertwined and connected to each other. Each step fuels the next in a neverending tapestry of connection.
