I'm sure by now some of us have heard the phrase "Let him cook!" and in this blog, we are going to help you cook up an amazing website that does its job properly.
When it comes to baking anything, you need to have good foundations; your base is an important factor when it comes to creating a great cake. This also applies to building websites; your hosting is what allows your site to be seen on the web, and your content management system (CMS) is what you use to create the pages of your website.
What is Web Hosting?
Web hosting is a service that provides space on a server to store your website's files, making it accessible on the internet.
Your hosting is one of the crucial parts of the foundation of your website, as the name suggests. It is what hosts your site on the web. Your hosting is quite often the limiting factor when it comes to speed, as the specification of your hosting server can determine how much traffic and data you can handle or host.
What is a CMS?
A CMS (Content Management System) is a software platform that allows you to create, manage, and modify digital content on a website without needing advanced technical skills.
A CMS doesn't help your users' experience; instead, it makes editing and managing your website easier. Why is this important? Having an easy-to-use CMS that actually offers benefits for your website and doesn't produce cluttered code is a great way to help manage your website with ease, allowing you to add anything that your website may need onto your website.
What Do We Mean by URL Structure?
URL Structure refers to the way web addresses are organised, ensuring they are user-friendly, clean, and optimised for search engines.
URLs don't just allow someone to go to a place on the web; they are used to show relevance to search engines and can be used to help users understand what may be on the page they are about to enter. Having a clear URL structure allows for users to understand where certain links are going and what part of your business they refer too.
What Do We Mean by Main Navigation Structure?
Main navigation structure refers to the organisation and arrangement of a website's primary menu or links, guiding users to key sections or pages efficiently.
Having a clear main navigation is one of the best ways to provide your users with the information that they need. Your homepage is the page that is visited the most and therefore should link to all of the key pages in a structure that makes sense.
The internal look of the site (URL Structure, main navigation structure)
What is Content?
Content refers to the information, visuals, and media presented on a website to engage and inform users.
Content is another crucial part of your website, after all how do you expect people to stay on your site if there's nothing interesting on it? Content doesn't just have to be written, it can be copy, images, videos, all of these types serve a different demographic Some people prefer to read blog posts, while others prefer to watch a video. Make sure the content on your site is relevant to you, and high-quality.
The flavour that keeps them on your site
What's the point of making a great cake if no one knows about it? The same applies to your website. This is where marketing comes into play, strategies like search engine optimisation, pay-per-click advertising, email marketing, print advertising, adverts and more are just a few of the many marketing strategies that are here to help you increase the awareness surrounding your website.
The marketing side of the website (getting it heard)
In the modern world, there are thousands of companies that offer the same services, so how do you ensure that they choose you instead of your competitors? This is where your brand comes into the picture! A brand is a staple and a way that marks things as part of your company. A brand is a way to make something unique, give it a unique feel and present a USP, whether it be how you do something, your goals, or your brand's motive behind offering your services or products. Nowadays, it's become more about your why than the what.
(Your brand is what gives a website a USP, or its unique feel.) Heard the phrase Are you buying it because it does its job or because of the brand?
The world is forever changing, and that means your website needs to have the correct structure in order to be scalable and survive in the evolving landscape.
So stay tuned, stay super, and I'll see you next time!
