Pay-per-click advertising is an instant solution if you’re looking to drive more targeted traffic to your website, especially if you need to generate more leads or increase sales. A pay-per-click advert can be set to any budget you like, and you only pay when an individual actually clicks through to your website (hence why it’s called pay-per-click).
Unlike print advertising PPC can be measured, so you know exactly who is coming through to your website. It also gives you a good idea which keyword terms are most helpful to your website, which can then complement your organic traffic (SEO). It’s also helpful for finding out quickly if a product is working or not.