More than 34% of people worldwide use email, that’s around 2.5 billion people, and these figures are continually on the rise. Email marketing is a powerful tool that you can use to connect with your customers on a regular basis. Email can be tailored to customer actions so that every communication is relevant to their interests; changes in your company, victories, requests for feedback – this list is virtually endless.
Not only is email customisable, it’s also a cost-effective and economical form of contact with a large number of consumers. You may have heard that marketing should take place on social media now, and while this isn’t wrong, it’s been proven that a business does best when a strong email campaign works alongside a social media presence.
