Content marketing is all the rage; once you create the perfect piece of content and send it out to the world, how will you know you’re getting the maximum benefit from it? People may see it and love it, but will they come back?
This is where re-marketing comes in. Re-marketing is a process of tagging your site visitors and targeting them with banner ads, social media ads after they leave your site to entice them back to your website to (hopefully) purchase your products or services.
Re-marketing is an opportunity to appear before people who have previously visited and expressed an interest in your website. They could be reading the news, scrolling through their Instagram or Facebook feed, watching a YouTube video… and you appear with an offer, a reminder to complete and action or a new piece of content to encourage a buying decision.
Re-marketing gives you the opportunity to:
- Improve brand recall
- Increase repeat visitor rates and engagement
- Increases the effectiveness of SEO and content strategy
- Drive increasing amount of web traffic
- Promote products and services
In re-marketing, you need to define an audience of users to re-market to. For example, you could retarget people who have been on your blog or a specific product page. This enables you to reach out to just those people based on their interests with offers and messaging that speaks to them.
Don’t know where to start? We can help you connect again with customers that have previously interacted with you. Contact Dorset Tech for more information.