Search Engine Optimisation (SEO) can be a daunting topic and that's why in this blog, we'll delve into 7 eggcelent search engine optimisation tips to help you boost your websites standing in the search engine results page (SERP).
One of the first questions that we get, after people understand what a keyword is, is How do I know how to lay out the page? The simple answer is that your page layout is determined by the search intent behind a keyword.
Search intent is exactly what it sounds like: it is the intent behind a keyword or what the user is hoping to achieve by searching for that keyword. There are four types of search intent, informational, navigational, commercial, and transactional.
Each one of these has a page layout that works well, for example, information intent keywords could include a blog or a landing page, whereas commercial would more likely be a product category page or a 'VS' blog. At the end of the day it's the intent behind a keyword that then determines the layout of the page.
I'm sure many of you have heard the saying "content is king", and that to this day is still true. However, consistent, high-quality content is the true king. Search engines love long-form, high-quality content, and if you're publishing this content on a consistent basis, then search engines are more likely to see you as relevant and push you higher up on the search engine results page. Remember that you don't just have to do long-form content; short-form content is often written for people rather than search engines, as they are better at conversions than long-form.
We've done countless free SEO audits now and most of them talk about SEO but miss the first step, the homepage meta tag. The homepage meta tag is one of the most crucial first steps of SEO, as a homepage is the first point of contact for so many prospects. Having your homepage have a meta tag of "home" isn't going to help you rank for your services or products. If you open your homepage on a desktop tab and it says "home" in the meta title, that's what you're telling search engines to rank this page for.
So, ensure that your homepage meta title is your most important service (the main focus of your business) as this helps Google understand what your site is about.
Most people think that asking people to subscribe, fill in a form or take another call-to-action (CTA) is spammy and annoying, however, this is not the case. It's best practice to include multiple CTAs on a page or blog, and having that CTA be strong and appeal to the readers is more likely to get you another customer. One of the main goals of your content is to guide the user to the next actionable step in the buyer's journey, and your CTAs are one of the best ways to do this. Think of them as a gentle reminder of what your readers can do.
I'm sure you've heard this before, but everything that you put on your website should have a role to play. When you're next planning on writing content on your site you should think about what your trying to achieve wiht the content and write it so it aligns with that goal.
Internal linking is another crucail part of why your hompage matters. Your homepage is most authoritive page on your site and by adding internal links to other page you pass what we call 'link juice' to the other pages. This shows search engines that your other pages are trustworthy and that you vote for the page to rank high.
Search engines esspecially Google are looking to clamp down even more on mobile usability of websites. Lots of daily searches happen on mobile phones, and this calls for websites to be useable on mobile devices. Quite often people will rather search for something on their laptop or PC due to websites beign easier to use on desktop rather than mobile.
Now that you have some eggcelent knowledge, I hope you now have an idea on what you can use to help boose your website. Remember that the world of search is forever addapting so make sure to stay up to date on Google updates and keep up with the latest best practices.
So stay tuned, stay super and I'll see you next time!
