Most Brand Health Tracking is based on the traditional funnel and lacks purchase context. We use Category Entry Points (CEPs) to introduce context to purchase decisions. Category Entry Points are reasons, triggers or occasions when someone considers buying a product in your category. By knowing your priority CEPs, attaching your brand to them, and measuring performance, you can improve Mental Availability.
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Category Entry Points
Category Entry Points
Info
Tags:
Wordpress Website
Client:
Category Entry Points
Date:
July 29, 2022
Category:
Featured Projects, Search Engine Optimisation (SEO), Website Development, Wordpress Website Design
