What makes a good logo?

Logo designs are present all around us. A brand logo is basically a visual representation of the mission statement of your company. Business logos are known to make up a company’s first impression so it is important to invest a lot (time/money) in the making of your business logo. Whether you are involved in accounting, or run a flower shop, the logo is an important asset. A good logo can make an impact on the customers purchase decisions, and overall brand perception of the client. Businesses do not reconstruct their image very often and that it the reason that a lot of thought process should be put into the designing of a brand logo. To help you design the best possible logo, we have come up some helpful tips regarding logo designing:

A good logo is always unique

You need to make sure that your brand logo stands out from the crowd. A new logo is the perfect way to revamp your brand name and that is the reason that you should always think outside of the box. People tend to remember things that are different, so if your brand logo is different than the usual ones, it will surely leave an impact on the mind of your client. We see so many logos that have come from generators such as those on Vistaprint, etc – they are far too obvious.

Feel free to be creative. A brand logo does not need to be an imitation of the product that your brand represents. Some brands work well just having text as their logo. In an upcoming blog, we’ll explain why our logo is what it is and why that’s not as simple as it looks.

Logo is an introduction to your brand

A logo is basically an image that forms an introduction to your brand name. That is the reason it is important to make sure that you design it according to the audience that you wish to target. A logo does not have to be something animated, like an image of what your brand represents. It can also be something that inspires your brand imagery or something that is a direct attribute of your brands’ mission statement.

It is a good idea to associate your brand logo with something that has a story or something that the audience will find relatable. Another good idea is to associate the logo with the history of the brand.

Colour of the logo

The colour of the logo is always very important. The tone of the colour is a representation of what your brand is all about. Colours can be very discerning and a wrong colour can often give the wrong impression so be sure to not fall in to that trap! Avoid shades that are too bright, especially with red – they tend to cheapen the image and look too amateur. Some colours work well to represent certain industries too. For instance, for reasons we’ll cover in a future blog, the colour Green will always be popular for HR, medicine, government, eco and recruitment industries.

Keep it balanced

It is important to make sure that your logo is simple and represents the message of your brand. People should not ponder on the meaning of it so it is important to keep it interesting yet simple.

Is it usable?

Finally, the most important factor in my opinion – can you use it? I’ve seen some amazingly intricate logo designs before, with gradients, metal effects, reflections, etc, They look great on the mock-up the designer sends the customer, but they’re not useable long-term. You have to consider if they’ll work online, on stationary, of banners, vehicle sign-writing and the most challenging of all – clothing! Pick a design that is too intricate and you’ll have to dramatically simplify it to get any embroidered uniforms produced – sometimes to the point that it is un-recognisable!

Ask a professional

More than any other agency, we will happily give you tips on how to save money and do things yourself, but when it comes to your logo – please consult a pro