Top 4 Ways to Personalise Your Website
Every time you use the internet you’re bombarded with a million different choices about which site to use. Deciding which one is the best choice can feel overwhelming at times.
Think about your own online shopping experiences. The sites you end up using are probably the ones displaying the most engaging content for you; whether it be location or past browsing habits. It’s no different for your customers.
Website personalisation is when you present content to your visitors that caters to their needs. In turn, making their choice to shop with you more likely.
Personalisation is usually achieved through presenting different content to each visitor. This can range from simple changes in greetings depending on the time of day the customer visits the store, to the more complex, displaying targeted ads and location specific content. You can even utilise their previous browsing history to display individualised content.
It’s all about curating the content shown to each individual customer, in order to make your site stand out in the crowd.
Here are the top 4 types of website personalisation you can use, to benefit you and your users alike.
1 Customers Past Behaviour
Personalised recommendations are so common, we guarantee you’ve been presented with one recently. From eCommerce sites, to blogs; the recommendations usually appear as messages suggesting similar products based on a visitors purchase and browsing history. Personalised recommendations often see an increase in sales and pages views, as people don’t have to spend time searching for what they’re interested.
2 Personalised Ads
Similarly to personalised recommendations, personalised ads are growing increasingly more common. This is with good reason, websites are saturated with adverts of all kinds now-a-days, the ad’s that people pay attention to are the ones that relate to products and services their genuinely interested in. Using personalised ads can lead to a significant increase in revenue, as customers are more likely to give your ad a chance if it directly relates to them.
3 Location Data
You can apply location based personalisation to pretty much any website. How it’s utilised, however, can range from a greeting based on the time of day to promoting region specific products and offers. Using location data to personalise content is about mimicking in-person customer service. People are more likely to return if they’ve been met with the correct greeting and the most relevant products first.
4 Referral Source
A referral sources is simply the way a visitor has arrived at your site; a link on social media, a personalised ad, or simply a google search. Having separate landing pages for each referral source means you can offer specific discounts and incentives that are relevant to each customer. This is a particularly good method for sites with high traffic. Multiple landing pages can help to keep your speeds high, as you won’t have all your visitors arriving to a single home page.