SEO Backend Checklist
When it comes to SEO, the back end of your webpages need to be optimised just as much as the frontend does. To fully optimise your site for the best SEO rankings, you need to pay attention to both. These simple steps will help you get started.
We recently published our simple SEO frontend checklist, make sure you complete the steps there before moving on to optimising the back end.
Once you’ve decided on the SEO keywords or phrases for each of your webpages, you need to make sure that the copy you’ve uploaded has this naturally integrated throughout. The most important aspect of this is the density of the words. Many people see copy as the frontend of SEO, but when you’re uploading it you should check it for SEO – keywords should appear 1-4 times, but no more than 5.
Make sure that each webpage is given a custom URL. It needs to be clear, relevant to the content, and not too long. Too many characters in a URL can make the link appear unsave, meaning your audience are far less likely to click on it. Where you can have your URL contain your SEO words, meaning it will positively contribute to your SEO rankings.
The meta title is displayed on the SERP, and is designed to let people know the content of your website. As with your URL, you should make sure your meta titles contain your SEO keywords. Don’t forget to use a preview tool to check how the meta title looks on desktop and mobile devices. If it’s too long, you might want to adapt it to fit.
Just like the Meta title, the meta descriptions are also designed to give further information about your webpage. This too should be naturally littered with key SEO words. Again, you should also use a preview tool to make sure the description isn’t too long on desktop and mobile, as this could have a negative impact on your SEO.
Any good webpage is a mixture of text and image based content. When uploading your images, make sure the alt text contains all of the keywords you have been using in the rest of the copy. Neglecting your images is one of the biggest mistakes people make when it comes to SEO. You can read more about it in our SEO Images blog.
Finally, you should make sure you tag each webpage with the appropriate words and terms associated with the content. These tags should be a mixture of your SEO keywords and any other relevant phrases. This will help google to categorise the content, and send more quality traffic towards it.