Remarketing
Connect again with customers that have previously interacted with you
Dorset Tech can help you create way to target customers who have interacted with your app or site in the past.
Remarketing allows you to strategically position your ads in front of customers that have interacted with your app or site, perhaps added to cart but not bought. It increases awareness of your business as well as reminding those audiences to return and make that purchase.
Previously, those customers would have been lost to your business, with no tangible way to target them and entice them back. Now you can use remarketing to improve brand recall, audience targeting, conversion rates and reduce loss. When done right, remarketing can be a powerful tool for your business.
Dorset Tech understands, not only the importance of remarketing to a business, but also how to do it most effectively. We utilise the correct type of ads to draw customers back to your site to make that purchase. We identify the correct audiences and make sure we use remarketing along side your social media to create the most effective marketing campaign.
It’s not just about pushing customers to make a purchase, but also to improve brand recall and identity. So the audience remembers your business in the long term and returns more than once. Remarketing should work alongside your other marketing campaigns and tools to create a rounded customer experience.
Contact Dorset Tech today for more information about remarketing.