Pay Per Click Marketing Advice from the superhero agency. Chris Ryu has been building websites for huge brands for over 15 years.
If you own a website, chances are you will have heard the phrase “pay per click” or “PPC”. You’ve probably been contacted by a company selling PPC also but due to simply not understanding what it is declined to tale the conversation further. Let us try simplifying matters and explain what PPC is and if it can be a useful marketing strategy for your website and your business. So, what is PPC? Essentially it’s...
For those of you who use Google Adwords PPC for generating traffic to your online business you might not know there is one other pay per click platform worth using also, Microsoft Advertising (Bing Ads). Yes the traffic will be lower however dependent on your business and industry there could be enough traffic to satisfy your needs and generate leads, sales and other actions on your website. An advantage also is the traffic could...
Many people who are using Google Adwords or Bing to advertise their business are failing to utilise the options available to them when it comes to Ad Extensions. Besides the main text body of your advert (or adcopy) as it’s known, you have an option to add additional extras to your PPC adverts. These can be in the form of snippets, sitelinks to other pages and even a call to action button. Chances are...
There are many ways that you can grow your business online but the two that are most effective and that provide the greatest ROI are SEO (Search Engine Optimisation) and PPC (Pay Per Click). Both are just as effective as the other and which one you need depends largely on your business, your website, your industry and sometimes even the effectiveness of your web designer and web developer. Many top Dorset web design professionals...
