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Content Marketing

Lights, Camera, Call to Action

On a daily basis, consumers see calls to action in many different formats; on websites, emails, social media advertising, etc. But why are they so important? No matter what you're using them for, calls to action are the final puzzle piece to any sales funnel, and we're going to give you a few reasons why you need them. The Sales Funnel Whether you want your customers to give you their contact information, make a limited-time...

How Blogging Can Benefit Your Online Store

When you have an online store, you add your products and hope those sales come through, right? But how do people know your store exists? Without people knowing your existence, you can't expect sales to come flying in out of the blue. Whether you start posting on your social media or turn to advertising to get your store 'out there', there is another way you can bring people on to your site. Having...

benefits of content marketing

Benefits of Content Marketing

Growing your audience engagement, developing your brands' existence, and driving sales, all comes down to one main method; content marketing. Consistent brand messaging is one of the many factors that determine the growth and success of your business. Consistently creating content establishes your credibility, builds trust and strengthens your reputation. Here are five benefits of content marketing: Great content can position your company as an authoritative figure in your industry Informative content is an essential asset to...

Building trust and authority with content

To run a successful business is almost impossible without building trust and authority in your niche or industry. You can take actionable steps to develop and nurture your brand's trustworthy image among your target audience. Provide Answers to Problems One way to build brand authority with content is to think about your content from your audience's point of view. By asking yourself, "What do my customers want to know?" It would be best to direct...