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Marketing

Marketing advice from the superhero agency. Chris Ryu has been marketing huge brands for over 15 years. Visit our Sturminster Newton Office.

Planning your social media marketing strategy for 2022?

Planning your social media marketing strategy for 2022?

The first question you should be asking yourself is, what do you want to get out of your social media platforms this year?Do you want to increase your brands' awareness? Achieve better engagement?Whatever your goals, your goals will define your social media marketing strategy and how much time you will need to dedicate to your social media campaigns. So let's go through some of the things you'll need to consider for your social...

New Year Business Goals

New Year Business Goals

Every new year, we make sure to clear out our desks of all the things we don’t need, we get ourselves and our desk space organised and ready to start a new year free of clutter. With every new year comes resolutions that we hope to accomplish, but what about your new year business goals? Is there anything you think ‘Right, this year our business is going to….’ Bring your visuals into 2022 Maybe it’s...

Boosting Social Media Engagement over Christmas

With Christmas just around the corner, hopefully, by now, you'll have gotten your social media posts planned, created, and scheduled throughout the Christmas holiday. If not, you have a couple of days to get some sorted!Here are a few quick options you can pick from that can help boost your engagement on your social media channels over the next week or so. Update your profile images Add a little bit of Christmas spirit to your...

Benefits of PPC

What is PPC, I hear you say? PPC stands for Pay Per Click. When searching for something on a search engine like Google, for example, the first few results you see will have a little 'Ad' symbol next to them. This is PPC. With that 'Ad' symbol, the website you click on is charged a certain amount by Google whenever their link is clicked on. Businesses pay to be at the top of the...

benefits of content marketing

Benefits of Content Marketing

Growing your audience engagement, developing your brands' existence, and driving sales, all comes down to one main method; content marketing.Consistent brand messaging is one of the many factors that determine the growth and success of your business. Consistently creating content establishes your credibility, builds trust and strengthens your reputation.Here are five benefits of content marketing: Great content can position your company as an authoritative figure in your industry Informative content is an essential asset to...

5 Benefits of Internet Marketing for Small Business

Small Business Internet Marketing Tips Nowadays, online marketing metrics significantly influence the trajectory of a business’s development. Even start-ups have the potential to reach an international market by playing their cards right.Aside from reinforcing the selling power of word-of-mouth, the internet has more invaluable advantages to offer to small businesses. These include maximising limited resources, expanding audience reach, and cost-effective brand promotion.While these benefits might sound promising, they wouldn’t have that much bearing on...

Growing Your Email Marketing Database

Email marketing is the ultimate multi-tasker from the value provider, the deal revealer, the relationship builder, the sales closer, the news sharer to the brand ambassador.It can be the best way to stay in touch with your customers and keep them ready to click, share and buy.To stay in your customer's minds, and getting your subscribers to follow your social media channels, the higher amount of subscribers you have the better your chances.Here...

Building trust and authority with content

To run a successful business is almost impossible without building trust and authority in your niche or industry. You can take actionable steps to develop and nurture your brand's trustworthy image among your target audience. Provide Answers to Problems One way to build brand authority with content is to think about your content from your audience's point of view. By asking yourself, "What do my customers want to know?" It would be best to direct...

The purpose of a logo, and why they matter?

The role of a logo is identification. Identification is key.With so many trends that come and go, what we perceive a logo to be might even drastically change with time. Still, the most critical goal of a logo will always remain to identify the person, product, business or service you're branding.A tip for when you're looking to get a logo designed, take a look at your competitors. Find out what colour schemes, symbols,...

three reasons why your business needs a creative business card

Three Reasons Why Your Business Needs A Creative Business Card

Some people say business cards are a waste of time; you have a box of them in your work draw, a few in your wallet or purse, but they never change hands. A creative business card can get you noticed, get your business in the minds of those who need your services. Creative business cards can either make or break your business.The world may be moving to digital platforms, digital connections and media,...