Most companies now know they need to be on Facebook but don't necessarily know how Facebook works or how to make it work for their business. Since the Facebook ads platform launched, it's improved significantly. To the point where it's now one of the most powerful ways for businesses large and small to reach their target audiences for the products and services they provide. With advertising, you'll need strategies, and if you don't...
Blogging has been a consistent part of marketing over the last several years but has changed quite a bit in strategy. It is a critical element for any business, yet we still get the question, "why does my business need a blog?" Whether you have an online business, entrepreneurship, or a local business, you should still have a blog.And here are reasons why: Driving traffic to your website One of the most fundamental reasons why blogging...
One of the biggest decisions you can make when forming a new company or website is the name. This more so then ever can play a vital part in the success or failure of a business. It never did play this big a part but with todays social media and advertising industry being so fierce, a name can be the difference between you and all your competitors. It’s the first impression you can...
Here at Dorset Tech we understand each person has their own unique budget when it comes to getting a new website built for their business. Perhaps their old one is dated and obsolete now and not mobile responsive which is a major factor nowadays in both a ranking factor and also a customer experience factor. If you have had a quote for a new website chances are you will have received...
It’s finally here, the last day of 2020 and potentially one to forget for most. Let’s be honest how many of us are consigning this one to the written off pile. Individually we are sure many of us have had reason to celebrate, maybe an engagement or new family member, promotion at work, re-acquaintance with a family member etc. However for most of us the overall feeling is phew I’m glad that’s over...
If your business has an online element such as a website then you will probably generate enquiries online via some method. One such method is called lead generation. This is the process by which you encourage site visitors to perform an action. This could be completing a form, signing up to something like a newsletter or buying a product.Lead generation is different as it tends to be used by companies that require a...
With 2021 looming fast now is the time to start preparing plans and putting into place a plan of action to improve your business. With 2020 being a terrible year for most businesses finance has been the major issue for many. Peoples income has suffered and many companies have had to simply let staff go such was the state of the economy.So here at Dorset Tech we thought we’d put together some simple...
For many the business year will be winding down now with just weeks left until Christmas and the New Year. This is of course unless you are an E-commerce store owner then chances are the next few weeks will be your busiest of the year and the last thing on your mind is next year.However as always we need to keep one eye on the future. With the internet and online industry ever...
With so many websites out there chances are there will be hundreds in your industry, all competing for the same people and the same business. So, the question is what can you do to set your website apart from all the others, to entice people to trust you and perform an action, be it purchase an item, complete a form or simply contact you to discuss your services.You often here about athletes and...
With Christmas 2020 fast approaching many E-commerce shop owners are gearing up their actions to take advantage of the increased online shopping activity. This year more then ever the boost the festive period brings in terms of spend is welcome. To try repair some of the damage the pandemic has done this year.Online retail in the UK is expected to reach just below 100 billion pounds in 2020. Last year online retail...
