Email marketing is the ultimate multi-tasker from the value provider, the deal revealer, the relationship builder, the sales closer, the news sharer to the brand ambassador. It's the best way to stay in touch with your customers and keep them ready to click, share and buy. the more email subscribers you have, the better your chances of increasing traffic to your website, staying at the forefront of your customer's minds, and getting your subscribers to...
Running a successful business is almost impossible without building trust and authority in your niche or industry. You can take actionable steps to develop and nurture your brand's trustworthy image among your target audience. Provide Answers One of the best ways to build brand authority with content is to think about your content from your audience's point of view. By asking yourself, "What do my customers want to know?" It would be best to direct...
In today's world, everything is online. And it's become more prominent in this recent Covid-19 pandemic. If you're a small business or are just starting your small business, your clients and customers are online trying to find more information about you and your business. So, here are 7 reasons why small businesses need a website: You need an online presence As a business, you should have an online presence. This allows you to interact with your...
Writing regular blog content can be hard work. Blog content requires research, marketing tactics, analytics, and promotion. Blogging has never been so competitive as it is now. Do you feel that your blog content isn't getting the results you're after? All blog content doesn't HAVE to be done in-house; you can outsource your content writing, especially if you want to drive significant results. Here are 4 signs that it's time to outsource your blog content: 1 -...
You could be a small company or a big corporation, the two most important things are your brand and corporate identity, as they go hand in hand. They are dependent on each other and make the connections between your company and the customers. Rebranding is the creation of a new look and identity for a company, product, or website. It could include a complete change of name, logo design, market, etc, or it could...
Content marketing is all the rage; once you create the perfect piece of content and send it out to the world, how will you know you're getting the maximum benefit from it? People may see it and love it, but will they come back? This is where re-marketing comes in. Re-marketing is a process of tagging your site visitors and targeting them with banner ads, social media ads after they leave your site to...
Most companies now know they need to be on Facebook but don't necessarily know how Facebook works or how to make it work for their business. Since the Facebook ads platform launched, it's improved significantly. To the point where it's now one of the most powerful ways for businesses large and small to reach their target audiences for the products and services they provide. With advertising, you'll need strategies, and if you don't...
Blogging has been a consistent part of marketing over the last several years but has changed quite a bit in strategy. It is a critical element for any business, yet we still get the question, "why does my business need a blog?" Whether you have an online business, entrepreneurship, or a local business, you should still have a blog. And here are reasons why: Driving traffic to your website One of the most fundamental reasons why blogging...
One of the biggest decisions you can make when forming a new company or website is the name. This more so then ever can play a vital part in the success or failure of a business. It never did play this big a part but with todays social media and advertising industry being so fierce, a name can be the difference between you and all your competitors. It’s the first impression you can...
Here at Dorset Tech we understand each person has their own unique budget when it comes to getting a new website built for their business. Perhaps their old one is dated and obsolete now and not mobile responsive which is a major factor nowadays in both a ranking factor and also a customer experience factor. If you have had a quote for a new website chances are you will have received...
