When it comes to online advertising, besides social media your 2 main options are PPC and SEO. PPC or pay per click as it’s known is the process where you choose what keywords to bid on and you then set up adverts that appear as sponsored ads on Google, Bing, MSN etc. SEO or search engine optimisation is the process where you get free rankings in search engines by making...
When the time comes to think about a new website one thing that puts people off upgrading is if it really is a necessity. Does a new updated and modern website really make that much of a difference to a business? With websites nowadays costing upwards of £500 this can be a lot of money especially for a small business. This leaves business owners pondering if to stick with their old and dated...
For some businesses having bricks and mortar premises has always been enough and coped plenty with the business requirements. This is more so for businesses that only supply a local service around a certain area. For many companies not having an online presence or website has never been an issue, with word of mouth and local press or radio advertising always providing plenty of enquiries and customers. The question is are all businesses...
One rare positive to come from the lockdown is how well people have adapted to having to work from home. People have surprised themselves with how well they have made the transfer from commuting to walking across the hall to work. With this new way of working comes it’s own struggles and complications. Staying motivated and managing to perform at a level deemed acceptable can be a struggle. So here at Dorset...
