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Web Design Dorset
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Growing Your Business

Benefits of Pay Per Click

PPC (Pay-per-Click) is a form of advertising in that you only pay for the traffic or clicks that your advert generates. Google ads are one of the most popular pay-per-click advertising platforms, so what are the benefits of pay-per-click advertising for your business? Easy to create Whether you're creating the adverts yourself or have a web agency like us putting your ad campaigns together, they are relatively easy to create. Instant results Alongside organic marketing like writing...

Email marketing

How to get a higher conversion rate with email marketing

Over the last few years, digital marketing and email marketing have seen a significant increase in business-to-consumer communications. It has become businesses' daily or weekly routine to provide their consumers with company updates, discount codes, freebies, etc. But with nearly every company using email marketing and fighting for their consumer's attention in their digital marketing strategies, it's hard to be one of the ones your consumers click on instead of sending it straight to...

How to improve your sites user experience

Whether you're selling products or services, the user experience is vital to the success of your online leads and sales. Understanding and enhancing your site's user experience can increase your search rankings, leads, and revenue. So below are some tips as to how to improve your site's user experience. Content People want more than a product or service to purchase; they want a story/people to connect to and an experience. You can focus on your...

How Blogging Can Benefit Your Online Store

When you have an online store, you add your products and hope those sales come through, right? But how do people know your store exists? Without people knowing your existence, you can't expect sales to come flying in out of the blue. Whether you start posting on your social media or turn to advertising to get your store 'out there', there is another way you can bring people on to your site. Having...

Social Media for Business

Around 45% of the UK's population uses social media daily, so using social media for business is the perfect tool to get your brand out there, especially if you're a small business or a start-up. A key benefit of social media for business is creating human connections and developing a following of loyal customers. If you're authentic with your followers, you'll ultimately build trust. People look to brands for insight, solutions, and information. Whatever industry...

Want a professional website but have a small budget?

Are you a creative crafter? Maybe you have a little side business on Etsy or a small business on Facebook slowly growing, and you think that having your own website and shop is the next move for you. Do you want a professional website but have a small budget? Look no further, as we have the perfect solution—our Super Simple Sites. Our super simple sites are a pay monthly 12-month contract. You will have a...

Planning your social media marketing strategy for 2022?

Planning your social media marketing strategy for 2022?

The first question you should be asking yourself is, what do you want to get out of your social media platforms this year? Do you want to increase your brands' awareness? Achieve better engagement? Whatever your goals, your goals will define your social media marketing strategy and how much time you will need to dedicate to your social media campaigns. So let's go through some of the things you'll need to consider for your social...

Boosting Social Media Engagement over Christmas

With Christmas just around the corner, hopefully, by now, you'll have gotten your social media posts planned, created, and scheduled throughout the Christmas holiday. If not, you have a couple of days to get some sorted! Here are a few quick options you can pick from that can help boost your engagement on your social media channels over the next week or so. Update your profile images Add a little bit of Christmas spirit to your...

5 ways to boost your website conversion rates

Boosting Your Website Conversion Rate

Websites are an invaluable part of our marketing to bring in new leads and sales for your business. Two ways to increase the number of enquiries and sales online; increase visitors and increase conversion rates. Below are 5 ways to boost your website conversion rates to convert website visitors into customers. Landing Pages Homepages are designed to provide the visitor with an overview of who you are as a company and what you do. If...

Benefits of PPC

What is PPC, I hear you say? PPC stands for Pay Per Click. When searching for something on a search engine like Google, for example, the first few results you see will have a little 'Ad' symbol next to them. This is PPC. With that 'Ad' symbol, the website you click on is charged a certain amount by Google whenever their link is clicked on. Businesses pay to be at the top of the...